/* Epos — site institucional. Tokens da paleta do Método Venda Inevitável + faixa clara de apoio. */
:root{
  --bg:#0E0E10; --bg2:#121215; --card:#16161A; --tile:#1B1B20;
  --line:rgba(255,255,255,.09); --line2:rgba(255,255,255,.18);
  --text:#F4F3F7; --muted:#D2D1DA; --dim:#B9B8C4;
  --purple:#5B34B8; --purple-hover:#6B44CC; --purple2:#B58CFF; --orange:#E06010; --orange2:#FF9A55;
  --paper:#EFEDE7; --ink:#0E0E10; --ink2:#44444C; --paper-line:rgba(14,14,16,.14);
  --purple-ink:#6A22D4; --orange-ink:#B34A06;
  --fD:'DM Sans',system-ui,sans-serif; --fM:'DM Mono',ui-monospace,monospace;
  --ease:cubic-bezier(.16,1,.3,1); --wrap:1180px; --hd:68px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:var(--fD);background:var(--bg);color:var(--text);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,svg{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3,blockquote{text-wrap:balance}
p{text-wrap:pretty}
:focus-visible{outline:2px solid var(--purple2);outline-offset:3px}
.wrap{width:100%;max-width:var(--wrap);margin:0 auto;padding:0 20px}
.skip{position:absolute;left:-999px;top:8px;background:var(--text);color:var(--ink);padding:10px 14px;border-radius:8px;z-index:100}
.skip:focus{left:8px}

/* marcador de texto pendente (só aparece no rascunho) */
mark.todo{background:rgba(224,96,16,.18);color:var(--orange2);padding:0 .25em;border-radius:4px;font-style:normal;box-decoration-break:clone;-webkit-box-decoration-break:clone}
.sec--paper mark.todo{background:rgba(224,96,16,.16);color:var(--orange-ink)}

/* tipografia */
.kick{font-family:var(--fM);font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--dim);display:flex;gap:14px;align-items:center;margin-bottom:22px}
.kick b{color:var(--orange2);font-weight:500}
.sec--paper .kick{color:var(--ink2)}
.sec--paper .kick b{color:var(--orange-ink)}
h1{font-size:clamp(42px,7.6vw,112px);line-height:.96;letter-spacing:-.045em;font-weight:800}
h1 em,h2 em{font-style:normal;color:var(--orange)}
h2{font-size:clamp(32px,4.6vw,62px);line-height:1.02;letter-spacing:-.035em;font-weight:800;max-width:22ch}
h3{font-size:clamp(19px,1.8vw,24px);line-height:1.2;letter-spacing:-.015em;font-weight:700}
.lead{font-size:clamp(18px,1.8vw,22px);color:var(--muted);max-width:58ch}
.lead b,.lead strong{color:var(--text);font-weight:600}
.sec--paper .lead{color:var(--ink2)}
.sec--paper .lead b{color:var(--ink)}
.mono{font-family:var(--fM)}

/* botões */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:54px;padding:0 26px;border-radius:12px;font-weight:700;font-size:16px;text-decoration:none;border:1px solid transparent;cursor:pointer;transition:transform .15s ease,background .2s ease,border-color .2s ease}
.btn:active{transform:scale(.985)}
.btn--primary{background:var(--purple);color:#fff}
.btn--primary:hover{background:var(--purple-hover)}
.btn--ghost{border-color:var(--line2);color:var(--text)}
.btn--ghost:hover{border-color:var(--purple2)}
.sec--paper .btn--ghost{border-color:var(--paper-line);color:var(--ink)}
.btn svg{width:18px;height:18px}
.btn-row{display:flex;gap:12px;flex-wrap:wrap;margin-top:34px}
@media (max-width:520px){.btn-row .btn{width:100%}}

/* topo */
.hd{position:sticky;top:0;z-index:60;background:rgba(14,14,16,.82);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.hd__in{display:flex;align-items:center;justify-content:space-between;height:var(--hd);gap:18px}
.logo{display:inline-flex;align-items:baseline;gap:2px;text-decoration:none;font-weight:800;font-size:25px;letter-spacing:-.05em}
.logo i{width:7px;height:7px;border-radius:50%;background:var(--orange);display:inline-block;margin-left:2px}
.nav{display:flex;align-items:center;gap:6px}
.nav>li{list-style:none;position:relative}
.nav a.l{display:inline-flex;align-items:center;gap:6px;padding:10px 14px;border-radius:8px;text-decoration:none;font-size:15px;font-weight:500;color:var(--muted)}
.nav a.l:hover,.nav a.l[aria-current]{color:var(--text)}
.drop{position:absolute;top:100%;left:0;min-width:270px;padding:8px;border-radius:14px;background:var(--card);border:1px solid var(--line2);opacity:0;visibility:hidden;transform:translateY(6px);transition:all .18s ease}
.nav>li:hover .drop,.nav>li:focus-within .drop{opacity:1;visibility:visible;transform:none}
.drop a{display:block;padding:11px 12px;border-radius:9px;text-decoration:none;font-size:15px;color:var(--muted)}
.drop a small{display:block;font-size:12.5px;color:var(--dim);margin-top:1px}
.drop a:hover{background:var(--tile);color:var(--text)}
.hd .btn{min-height:44px;padding:0 18px;font-size:14.5px}
.burger{display:none;background:none;border:1px solid var(--line2);color:var(--text);width:44px;height:44px;border-radius:10px;cursor:pointer}
.burger span{display:block;width:18px;height:2px;background:currentColor;margin:4px auto;transition:transform .2s}
@media (max-width:900px){
  .hd{backdrop-filter:none;-webkit-backdrop-filter:none;background:rgba(14,14,16,.97)}
  .burger{display:block}
  .hd .btn{display:none}
  .nav{position:fixed;top:var(--hd);left:0;right:0;bottom:0;background:var(--bg);flex-direction:column;align-items:stretch;gap:0;padding:12px 20px 40px;overflow:auto;opacity:0;transform:translateY(-10px);transition:opacity .22s ease,transform .28s var(--ease),visibility .22s;visibility:hidden}
  .nav.open{opacity:1;transform:none;visibility:visible}
  .nav>li{border-bottom:1px solid var(--line)}
  .nav a.l{padding:18px 0;font-size:20px;font-weight:700;color:var(--text)}
  .nav:not(.open){pointer-events:none}
  .drop{position:static;opacity:1;visibility:inherit;transform:none;background:none;border:none;padding:0 0 14px 4px}
  .nav .mob-cta{display:block;margin-top:24px;border:none}
}
.nav .mob-cta{display:none}

/* seções */
.sec{padding:clamp(72px,10vw,128px) 0;border-bottom:1px solid var(--line);position:relative}
.sec--paper{background:var(--paper);color:var(--ink);border-bottom-color:var(--paper-line)}
.sec--paper a{color:inherit}
.sec--tile{background:var(--bg2)}
.sec--tight{padding:clamp(48px,7vw,84px) 0}
.sec__head{display:grid;gap:18px;margin-bottom:clamp(36px,5vw,64px)}

/* hero */
.hero{padding:clamp(72px,12vw,150px) 0 0;position:relative;overflow:hidden}
.hero::before{content:"";position:absolute;left:-12%;top:-30%;width:70%;height:90%;background:radial-gradient(closest-side,rgba(91,52,184,.2),transparent 70%);pointer-events:none}
.hero .wrap{position:relative}
.hero h1{font-size:clamp(40px,6vw,84px);line-height:1}
.hero__sub{margin-top:30px;font-size:clamp(18px,2vw,23px);color:var(--muted);max-width:52ch}
.pillars{margin-top:clamp(56px,8vw,104px);display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line)}
.pillars a{padding:26px 22px 30px 0;text-decoration:none;display:grid;gap:10px;align-content:start;border-right:1px solid var(--line);padding-left:22px;transition:background .25s ease}
.pillars a:first-child{padding-left:0}
.pillars a:last-child{border-right:none}
.pillars a:hover{background:rgba(255,255,255,.025)}
.pillars .n{font-family:var(--fM);font-size:12px;color:var(--orange2);letter-spacing:.14em}
.pillars h3{font-size:clamp(20px,2.2vw,28px);min-height:2.4em}
.pillars p{font-size:14.5px;color:var(--dim)}
@media (max-width:900px){
  .pillars{grid-template-columns:1fr 1fr}
  .pillars a{padding:22px 16px 22px 0;border-bottom:1px solid var(--line)}
  .pillars a:nth-child(2n){border-right:none;padding-left:16px}
  .pillars a:nth-child(2n+1){padding-left:0}
}

/* lista editorial */
.rows{border-top:1px solid var(--line)}
.sec--paper .rows{border-top-color:var(--paper-line)}
.row{display:grid;grid-template-columns:70px 1fr 1.3fr 40px;gap:22px;align-items:baseline;padding:30px 0;border-bottom:1px solid var(--line);text-decoration:none;transition:padding .3s var(--ease)}
.sec--paper .row{border-bottom-color:var(--paper-line)}
a.row:hover{padding-left:14px}
.row .n{font-family:var(--fM);font-size:12.5px;color:var(--orange2);letter-spacing:.12em}
.sec--paper .row .n{color:var(--orange-ink)}
.row p{color:var(--muted);font-size:16px}
.sec--paper .row p{color:var(--ink2)}
.row .go{justify-self:end;font-size:22px;transition:transform .3s var(--ease)}
a.row:hover .go{transform:translateX(6px)}
@media (max-width:760px){.row{grid-template-columns:44px 1fr 28px;gap:12px}.row p{grid-column:2/3}.row .go{grid-column:3;grid-row:1}}

/* cases */
.cases{display:grid;grid-template-columns:repeat(auto-fill,minmax(250px,1fr));gap:18px}
.case{display:grid;gap:14px;text-decoration:none}
.frame{position:relative;aspect-ratio:9/16;border-radius:14px;overflow:hidden;background:var(--tile);border:1px solid var(--line);display:grid;place-items:center;transition:border-color .25s ease}
.frame::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 55%,rgba(14,14,16,.7));pointer-events:none}
.frame img{width:100%;height:100%;object-fit:cover;transition:transform .6s var(--ease)}
.frame--img::after{display:none}
.case:hover .frame img{transform:scale(1.03)}
.frame .ph{font-family:var(--fM);font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--dim);text-align:center;padding:20px}
.frame .ph b{display:block;font-family:var(--fD);font-size:clamp(26px,3vw,36px);letter-spacing:-.035em;text-transform:none;color:var(--text);margin-top:8px;font-weight:800}
.case:hover .frame{border-color:var(--purple2)}
.case h3{font-size:20px}
.meta{font-family:var(--fM);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--dim)}
.sec--paper .meta{color:var(--ink2)}
.tags{display:flex;gap:8px;flex-wrap:wrap}
.tag{font-family:var(--fM);font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;padding:6px 10px;border:1px solid var(--line2);border-radius:999px;color:var(--muted);text-decoration:none}
a.tag:hover{border-color:var(--purple2);color:var(--text)}
.sec--paper .tag{border-color:var(--paper-line);color:var(--ink2)}

/* clientes por segmento */
.clients{display:grid;grid-template-columns:repeat(3,1fr);gap:0 32px;margin-bottom:clamp(32px,4vw,52px)}
.clients>div{padding:18px 0 22px;border-top:1px solid var(--line);display:grid;gap:8px}
.clients p{font-size:clamp(18px,1.9vw,23px);font-weight:700;letter-spacing:-.015em;line-height:1.25}
@media (max-width:760px){.clients{grid-template-columns:1fr}}

/* diagnóstico embutido */
.quiz iframe{display:block;width:100%;height:640px;border:0;border-radius:18px;background:transparent;transition:height .3s var(--ease)}
@media (max-width:600px){.quiz iframe{height:700px}}

/* duas colunas / passos / listas */
.split{display:grid;grid-template-columns:1fr 1.15fr;gap:clamp(28px,6vw,90px);align-items:start}
.split--kick>:last-child{padding-top:46px}
@media (max-width:860px){.split{grid-template-columns:1fr}.split--kick>:last-child{padding-top:0}}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--line)}
.sec--paper .steps{border-top-color:var(--paper-line)}
.step{padding:28px 26px 8px 0;display:grid;gap:10px;align-content:start}
.step+.step{padding-left:26px;border-left:1px solid var(--line)}
.sec--paper .step+.step{border-left-color:var(--paper-line)}
.step .n{font-family:var(--fM);font-size:12.5px;color:var(--orange2);letter-spacing:.14em}
.sec--paper .step .n{color:var(--orange-ink)}
.step p{color:var(--muted);font-size:16px}
.sec--paper .step p{color:var(--ink2)}
@media (max-width:760px){.steps{grid-template-columns:1fr}.step+.step{padding-left:0;border-left:none;border-top:1px solid var(--line)}}
.checks{list-style:none;display:grid;gap:0;border-top:1px solid var(--line)}
.sec--paper .checks{border-top-color:var(--paper-line)}
.checks li{padding:16px 0 16px 34px;border-bottom:1px solid var(--line);position:relative;font-size:17px}
.sec--paper .checks li{border-bottom-color:var(--paper-line)}
.checks li::before{content:"";position:absolute;left:4px;top:25px;width:12px;height:2px;background:var(--orange)}
.bridge{font-size:clamp(22px,3vw,36px);line-height:1.2;letter-spacing:-.025em;font-weight:700;max-width:30ch}
.bridge--wide{max-width:46ch;font-size:clamp(21px,2.5vw,31px);line-height:1.3;font-weight:600;color:var(--muted)}
.bridge--wide b{color:var(--text);font-weight:700}
.bridge em{font-style:normal;color:var(--orange)}
.sec--paper .bridge em{color:var(--orange-ink)}

/* depoimento / mídia */
.quote{border-left:3px solid var(--orange);padding:6px 0 6px 24px;font-size:clamp(20px,2.4vw,28px);line-height:1.3;letter-spacing:-.02em;font-weight:600;max-width:34ch}
.quote cite{display:block;margin-top:14px;font-style:normal;font-family:var(--fM);font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--dim);font-weight:400}
.vid{position:relative;aspect-ratio:16/9;border-radius:14px;overflow:hidden;background:var(--tile);border:1px solid var(--line)}
.vid--v{aspect-ratio:9/16}
.vid iframe,.vid img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;border:0}
.vid button{position:absolute;inset:0;width:100%;background:none;border:0;cursor:pointer;color:#fff}
.vid .play{position:absolute;left:50%;top:50%;width:68px;height:68px;margin:-34px 0 0 -34px;border-radius:50%;background:var(--orange);display:grid;place-items:center}
.vid .play::before{content:"";border-left:18px solid #fff;border-top:11px solid transparent;border-bottom:11px solid transparent;margin-left:5px}
.vid .ph{position:absolute;inset:0;display:grid;place-items:center;font-family:var(--fM);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--dim);text-align:center;padding:20px}
.vids{display:grid;grid-template-columns:repeat(auto-fill,minmax(240px,1fr));gap:16px}

/* faq */
.faq{border-top:1px solid var(--line)}
.sec--paper .faq{border-top-color:var(--paper-line)}
.faq details{border-bottom:1px solid var(--line);padding:0}
.sec--paper .faq details{border-bottom-color:var(--paper-line)}
.faq summary{list-style:none;cursor:pointer;padding:22px 40px 22px 0;font-weight:700;font-size:clamp(17px,1.8vw,21px);letter-spacing:-.01em;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:4px;top:18px;font-size:28px;font-weight:400;color:var(--orange2);transition:transform .25s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq p{padding:0 0 24px;max-width:64ch;color:var(--muted)}
.sec--paper .faq p{color:var(--ink2)}

/* CTA final */
.cta{text-align:left}
.cta h2{max-width:18ch}
.cta .lead{margin-top:18px}

/* breadcrumbs */
.crumbs{font-family:var(--fM);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--dim);padding:26px 0 0;display:flex;gap:10px;flex-wrap:wrap}
.crumbs a{text-decoration:none}
.crumbs a:hover{color:var(--text)}
.crumbs span[aria-current]{color:var(--text)}
.page-hero{padding:clamp(40px,7vw,90px) 0 clamp(56px,8vw,100px);border-bottom:1px solid var(--line)}
.page-hero h1{font-size:clamp(38px,6.4vw,92px);max-width:16ch;margin-top:30px}
.page-hero .lead{margin-top:26px}

/* blog */
.posts{display:grid;gap:0;border-top:1px solid var(--line)}
.post-row{display:grid;grid-template-columns:150px 1fr;gap:26px;padding:28px 0;border-bottom:1px solid var(--line);text-decoration:none}
.post-row p{color:var(--muted);margin-top:6px}
.post-row:hover h3{color:var(--purple2)}
@media (max-width:700px){.post-row{grid-template-columns:1fr;gap:8px}}
.prose{max-width:68ch;font-size:18px;color:var(--muted)}
.prose h2{font-size:clamp(26px,3.2vw,36px);max-width:none;color:var(--text);margin:56px 0 16px;letter-spacing:-.03em}
.prose h3{color:var(--text);margin:36px 0 10px}
.prose p{margin-bottom:20px}
.prose ul{margin:0 0 22px 22px}
.prose li{margin-bottom:8px}
.prose a{color:var(--purple2)}
.prose strong{color:var(--text)}
.prose blockquote{border-left:3px solid var(--orange);padding-left:20px;margin:28px 0;color:var(--text);font-size:21px}
.author{display:flex;gap:14px;align-items:center;margin-top:26px;font-size:14.5px;color:var(--dim)}
.author b{color:var(--text)}
.avatar{width:44px;height:44px;border-radius:50%;background:var(--tile);border:1px solid var(--line2);display:grid;place-items:center;font-weight:800;color:var(--orange2)}
.draft-bar{background:var(--orange);color:#1a0b00;font-family:var(--fM);font-size:12px;letter-spacing:.1em;text-transform:uppercase;text-align:center;padding:7px 12px}

/* rodapé */
.ft{background:var(--paper);color:var(--ink);padding:clamp(56px,8vw,96px) 0 28px}
.ft__top{display:grid;grid-template-columns:1.4fr repeat(4,1fr);gap:36px}
.ft .logo{font-size:34px}
.ft p{color:var(--ink2);margin-top:14px;max-width:34ch;font-size:15.5px}
.ft h4{font-family:var(--fM);font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink2);font-weight:500;margin-bottom:16px}
.ft ul{list-style:none;display:grid;gap:10px}
.ft a{text-decoration:none;font-size:15.5px}
.ft a:hover{color:var(--purple-ink)}
.ft__bot{margin-top:56px;padding-top:22px;border-top:1px solid var(--paper-line);display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap;font-family:var(--fM);font-size:12px;letter-spacing:.06em;color:var(--ink2)}
@media (max-width:860px){.ft__top{grid-template-columns:1fr 1fr}.ft__top>div:first-child{grid-column:1/-1}}

/* revelar ao rolar (só com JS; sem JS tudo aparece) */
.js .rv{opacity:0;transform:translateY(18px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.js .rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .js .rv{opacity:1;transform:none;transition:none}
  a.row:hover{padding-left:0}
}

/* filtros do portfólio */
button.tag{background:none;cursor:pointer;font-family:var(--fM);color:var(--muted);transition:border-color .2s,color .2s,background .2s}
button.tag:hover{border-color:var(--purple2);color:var(--text)}
button.tag[aria-pressed="true"]{background:var(--purple);border-color:var(--purple);color:#fff}
[hidden]{display:none!important}

@media (max-width:600px){.cases{grid-template-columns:1fr 1fr;gap:14px}.case h3{font-size:17px}.frame .ph b{font-size:22px}}

/* galeria de fotos + lightbox */
.gal{display:grid;grid-template-columns:repeat(auto-fill,minmax(220px,1fr));gap:12px}
.gal__i{display:block;aspect-ratio:4/3;overflow:hidden;border-radius:12px;border:1px solid var(--line);background:var(--tile)}
.gal__i img{width:100%;height:100%;object-fit:cover;transition:transform .35s}
.gal__i:hover img{transform:scale(1.04)}
.lb{position:fixed;inset:0;z-index:100;background:rgba(8,8,10,.94);display:none;align-items:center;justify-content:center}
.lb.on{display:flex}
.lb img{max-width:92vw;max-height:88vh;object-fit:contain;border-radius:6px}
.lb button{position:absolute;background:rgba(255,255,255,.1);border:0;color:#fff;width:48px;height:48px;border-radius:50%;font-size:22px;cursor:pointer}
.lb button:hover{background:var(--purple)}
.lb .x{top:18px;right:18px}.lb .pv{left:18px;top:50%;margin-top:-24px}.lb .nx{right:18px;top:50%;margin-top:-24px}
.lb .ct{position:absolute;bottom:18px;left:0;right:0;text-align:center;font:12px var(--fM);letter-spacing:.14em;color:#aaa}
@media (max-width:600px){.gal{grid-template-columns:repeat(2,1fr);gap:8px}.lb .pv{left:6px}.lb .nx{right:6px}}
.igs{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:20px}
.igs iframe,.ig iframe{width:100%;height:700px;border:0;border-radius:12px;background:#fff}
@media (max-width:600px){.igs iframe{height:660px}}
/* aviso de cookies: pequeno, canto inferior esquerdo */
.ck{position:fixed;left:16px;bottom:16px;z-index:60;width:min(330px,calc(100vw - 32px));background:#17171B;border:1px solid var(--line2);border-radius:14px;padding:14px 16px;box-shadow:0 10px 30px rgba(0,0,0,.45);font-size:13.5px;line-height:1.45;color:var(--muted)}
.ck[hidden]{display:none}
.ck p{margin:0 0 12px}
.ck a{color:var(--text);text-decoration:underline;text-underline-offset:2px}
.ck__b{display:flex;gap:8px}
.ck button{flex:1;min-height:38px;padding:0 10px;border-radius:9px;font:600 13px/1 inherit;font-family:inherit;cursor:pointer;border:1px solid var(--line2);background:transparent;color:var(--text)}
.ck .ck__ok{background:var(--orange);border-color:var(--orange);color:#fff}
.ck button:focus-visible{outline:2px solid var(--orange2);outline-offset:2px}
.ig{min-height:0}
.ig__fb{display:grid;gap:6px;align-content:center;min-height:200px;padding:24px;border:1px solid var(--line2);border-radius:12px;text-decoration:none;color:var(--text)}
.ig__fb span{color:var(--orange2);font-size:14px}
@media (max-width:600px){.ck{left:10px;right:10px;bottom:10px;width:auto;padding:12px 14px}}